“The rebrand to Mid America Adventure by Enchanted Parks is the next step in our ongoing investment in this park and community,” said James Harhi, chief executive officer, Enchanted Parks. “We are committed to providing our guests with quality experiences and will continue to build on our legacy as the Midwest’s gateway to thrills.”
In conjunction with the park’s new name, Mid America Adventure by Enchanted Parks also announced that 2027 season passes are now on sale. Guests have two unique season pass tiers to choose from: the Hero Season Pass and the Legend Season Pass. Each season pass includes admission to both the theme park and water park, complimentary general parking, in-park discounts and the option to purchase a 10-meal package that can be used in the park whenever and however they choose. And, 2027 Season Passes may be used during the remainder of the 2026 operating season, including Fright Fest. Guests can purchase 2027 Mid America Adventure by Enchanted Parks season passes in person at the park and online. Prices start at just $75 each.
With fall just around the corner, the park is preparing for the return of annual guest favorite events: Fright Fest and Boo Fest. Both events will kick off on Saturday, September 12 and run select days through Sunday, November 1. From daytime Halloween-themed family fun to a nighttime immersive experience featuring live shows, haunted houses and hundreds of scare actors, there are more reasons than ever to experience Boo Fest and Fright Fest at Mid America Adventure by Enchanted Parks.
To learn more about Mid America Adventure by Enchanted Parks season passes, special events and the 2026 operating calendar, visit midamericaadventure.enchantedparks.com.